Business Continuity is often described as ‘just common sense’. It is about taking responsibility for your business and enabling it to stay on course whatever storms it is forced to weather. It is about “keeping calm and carrying on”! BC is about building and improving resilience in your business; it’s about identifying your key products and services and the most urgent activities that underpin them and then, once that ‘analysis’ is complete, it is about devising plans and strategies that will enable you to continue your business operations and enable you to recover quickly and effectively from any type disruption whatever its size or cause. It gives you a solid framework to lean on in times of crisis and provides stability and security. In fact, embedding BC into your business is proven to bring business benefits.